LEKI, the world’s leading manufacturer of Skiing, Trekking and Nordic Walking poles and glove systems, sees market leadership as a responsibility: “A market leader has to lead the market”. With their innovations and patented systems, the LEKI brand has dominated the development of Skiing, Trekking and Nordic Walking poles during the last decades winning numerous international awards, recommendations and certificates

The brand name LEKI stands for safety, innovative technology and German engineering, high comfort as well as environmental responsibility. Not surprisingly, LEKI is the first and only pole brand, to be awarded both the quality mark of the TÜV Süd (Germany’s toughest technical product safety association) and the safety mark of the Japanese Consumer Product Safety Association (CPSA). These strict testing regulations guarantee excellent quality.

LEKI focuses its extensive worldwide research and independent testing on two goals: making the best poles and hand gloves for each person. Just to provide you with two actual examples.

Trigger S is one of the hottest innovations for alpine skiing and gloves and achieved the European Ski Award. The Trigger S pole is the first ski pole with an integrated security system. The connection between the grip and strap or the grip and glove is reduced to a ring shaped loop. This loop is made from a tear proof material commonly used in the production of parachutes.

With the Speed Lock, LEKI sets new standards in locking forces for poles with similar external locking feature throughout the international market. The TÜV standard of 55 kg is exceeded by far and provides a safety reserve, which can safe lives.

In 2010 a market research study was carried out with sales men in sport outlets in order to strengthen LEKI’s positioning and communication even further capitalising on the core emotional market drivers.

Methods used: Limbique Emotional Explorer, explorations with sales men in sport outlets