Benefits

How you can benefit from what we do

It is our network’s goal to support companies to drive marketing effectiveness through innovative methods, concrete optimisation and advise around the world.

Our credo and commitment: Methods are only as valuable as their diagnostic power and proven predictive reliability in real markets.

Consulting & COACHING For more than 20 years dealing with all kinds of strategic marketing problems, optimally based on reliable data »	Emotions The Limbique Emotional Explorer uncovers and explains the hidden reasons for customer behaviour. »	Brand Status/ Market Analysis If you want to influence consumers' choice of brands it is prudent to understand the real causes and barriers behind purchasing behaviour qualitatively and quantitatively. »	$ales Effect FORECAST Proven reliable recall, image and sales effect predictions for » concepts » products » packaging » communication » Increase return-on-marketing-investment and „speed to market“
OPTIMAL Positioning Using superior emotional and factual market drivers to full advantage in order to change brand choice. »	INNOVATION Most innovation fails initially due to suboptimal emotional or factual detail »	Overview of Methods Here you will find an overview of our innovative methods. »
Innovative Tracking Based on ots (opportunity to see / hear) »	BRAND STRETCHING How you can use the great advantage of brand stretching whilst avoiding risks »	Media Effectiveness Increase Achieve at least 30 percent more effectiveness thus driving sales performance »

Systematic to greater success: What you should know.